Twitter Analytics de base: Amathuluzi wamahhala, Ama-Excel Cheats, namaThere angaphakathi

Ingabe i-Twitter ifile? Cishe cha.


I-Twitter inikeza ukufinyelela okugcwele kwamaTweets ayo ku-Google.

I-Twitter isebenzisa lo mgwaqo ngaphandle kokungena esiteji.

Uma ubloga, umakethi noma ebhizinisini, i-Twitter kufanele ibe yingxenye yomkhankaso wakho wokuxhumana nabezindaba. Kubalulekile ukuba kuTweet ukwandisa ukuqaphela komkhiqizo, ukwakha ubuhlobo, futhi kuyithuluzi elinamandla lokushintsha.

Hlola Imithetho ebalulekile ye-10 yokuthengisa okuphumelelayo kwe-Twitter.

Yize i-Twitter inikeza ukuhlaziya kwayo kuwo wonke umuntu, abaningi abayisebenzisi ngokugcwele. Ngaphandle kokuncipha, nazi izinto eziyisisekelo ongazithola nge-akhawunti ye-Twitter kanye neminye imiyalezo efihliwe.

I-1. Okuyisisekelo KuDashibhodi ehlaziya i-Twitter

Maphakathi no-2014, i-Twitter ivule indawo yayo yokuhlaziya bonke abasebenzisi. Wonke umuntu onokuphatha nge-Twitter angakwazi ukufinyelela ngokugcwele emayini yegolide.

Finyelela ukuhlaziya kwakho kwe-twitter lapha.

umsebenzi we-whsr-tweet

Kunolwazi oluningi ongaluthola kudeshibhodi, njengokubuka, izinga lokuzibandakanya, ukuchofoza kwezixhumanisi, njll Kodwa, ngaphambi kwalokho, udinga ukuqonda incazelo yemetrikhi ngayinye ukwenza idatha yjongo.

Ibhulogi ye-Twitter inakho konke.

Uma umkhankaso wakho we-Twitter ukwandisa okuvelayo, kufanele ubheke leyo metric ethile futhi uthole indlela engcono kakhulu yokuthuthukisa okuvelayo. Bheka iso metric ngayinye bese uqhathanisa imininingwane nezinyanga ezedlule. Uyokwazi uma wenza izinto kahle ngoba uzobona ukwanda okuqhubekayo.

Manje, hlolisisa imininingwane yosuku ngalunye, uzothola imilayezo efihliwe.

Nakhu ukuthi imininingwane ye-tweet ethile ibukeka kanjani:

imininingwane ye-whsr-tweet

Uma ibhizinisi lakho ligxile kule sixhumanisi, yenza A / B ukuhlolwa phezu kwakho. Gada amamethrikhi abalulekile ngokubhala izihloko ezihlukile, faka i-hashtag ehlukile noma isithombe esihlukile futhi uthole indlela engcono kakhulu yokwandisa ukufinyelela kwe-tweet.

Ukuhlaziya lezi zibalo zedatha yisinyathelo sokuqala sokuhlola ukusebenza kwakho kwe-Tweet.

Phakathi no-mars 2015, I-Twitter iqalise ikhasi eliyisiqalo le-akhawunti. Leli khasi likulondoloza isikhathi esiningi ngokukunikeza isifinyezo senyanga somsebenzi wakho we-Twitter.

I-whsr-tweet-hightlight

Le dashbhodi yenza nalokho kube lula kwamabhizinisi ukukhangisa ku-Twitter. Manje usungenza isinqumo esisheshayo ngokuthi i-tweet ilungele ukukhuthaza ngaphandle kokuchitha isikhathi ukuhamba ngemininingwane encane.

Uma i-Twitter analytique iyingxenye yolwazi olwedlule, ake sikuzame namuhla. Gxila ku-métrique futhi uthuthuke lapho. Kungenza umthelela omuhle ngokuhamba kwesikhathi.

Kubuyekezwe:

ONG-27 mai, i-2015, i-Twitter ithuthukise ukuhlaziywa kwayo Abalaleli Ukuqonda. Lesi sici sinokuqhekeka okuningana kwemininingwane yokuthakaselwa kwabalandeli bakho okufana ne-Demographics, Indlela Yokuphila, I-Mobile Footprint, njll.

Lokhu kuhle ebhizinisini, ngoba manje uyakwazi ukuqhathanisa abalandeli be-bio nabasebenzisi be-Twitter. Okwamanje, base d’abasebenzisi-US kuphela abalandelwayo. Ungenza isifundo sokuqhathanisa phakathi kwabalandeli bakho nabanye abasebenzisi be-Twitter.

I-Audience Insights isiza amabhizinisi athuthukise amasu awo ku-Twitter.

I-whsr-tweet-izilaleli-ulwazi

I-2. Okunye Okuya Ku-Twitter Ukuhlaziya

Kuningi amathuluzi wokuphatha abezindaba etholakalayo emakethe njengeBuffapp, Hootsuite, Ritetag, Klout, njll Kunamanye okugxila ku-Twitter kuphela njenge-Tweetdeck, i-Managefilter ne-SocialBro.

Wonke amathuluzi asebenza ngenjongo eyodwa – ukwenza impilo yakho ibe lula.

Isikhathi esiningi, ithuluzi linikeza ulwazi olujulile ekusebenzeni kwakho kwe-Twitter. Ihluke kulokho okutholayo kusuka kwesikhulumi se-Twitter sokuhlaziya.

Napi amapulatifomu we-3 engathola ukuthi kufanelekile futhi kulula kubaqalayo ukusebenzisa.

I-Buffer (Freemium)

isikhumbulo sesikhana iyithuluzi lokuphathwa kwezindaba zenhlalo ethandwayo. Uvunyelwe ukuhlela ama-tweets nganoma yisiphi isikhathi bese uhlela amashejuli ahlukene nsuku zonke. Lokhu kubalulekile uma usebenzisa imikhankaso ehlukene.

Ukusebenzisa i-buffer, uyakwazi ukuhlaziya izibalo ze-tweet ngayinye. I-Buffer izobeka i-tweet yakho engaba yi-Top Tweet. Ungathatha isinyathelo esisheshayo kuwo wonke ama-tweet owodwa ukuze upinde uhlaziye noma ubhale kabusha ukuze uthuthukise.

Le yinto ehlaziya i-Twitter angeke ikunikeze khona manjalo.

Nge-akhawunti yamahhala, unokufinyelela okukhawulelwe kwimininingwane yokuhlaziya yeBuffer. Uzodinga ukuthuthukisa ku-akhawunti ekhokhelwayo ukuze ujabulele ukuhlaziywa okunemininingwane yedatha yakho.

I-whsr-tweet-buffer

I-Ritetag (Isivivinyo samahhala)

I-Ritetag iyithuluzi lokuxhumana nabantu eligxile ku-hashtag. Iza nokufakwa kombala we-hashtag, ukuhlaziywa kokubandakanya okusheshayo nokuhlolwa okuphelele kokuthunyelwe. I-Ritetag ihlaziya i-hashtag njalo, evumela ukuthi ukwandise ukufinyelela kwakho ngaphambi kokuthumela i-tweet.

Lesi yisici ongeke usithole uma uthwebula kusuka endawenikazi yakho ye-Twitter. Kubalulekile ukufaka i-hashtag ukukhulisa ukubonwa kwakho kwe-titter. I-Ritetag ngokuqinisekile igcwalisa igebe leli.

Thatha imizuzu embalwa ukuthola izibalo ze-hashtag oyisebenzisayo. Ingabe i-hashtag yakho isetshenzisiwe noma imane ngaphandle kokuqapha okufanele?

Izibonelo zesibonelo #hrowthhacking hashtag ku-Twitter.

I-whs-tweet-ritetag

Ukuthunyelwa kokuthunyelwe (mahhala)

Ukuthuma (eyaziwa ngokuthi i-Tweetchup) iyithuluzi lokuhlaziya lamahhala le-Twitter. Ihlaziya ukuthi i-tweet ishiwo kaningi kangakanani futhi ibuyiswa emuva ngabalandeli bakho.

Ikunikeza ukuhlaziywa ukuthi i-Twitter yakho isetshenziswa kanjani. Uzothola ukuthi yibaphi abasebenzisi abakutshela kakhulu. Futhi, kukhona uhlu lwezibalo eziphathelene nama-tweets akho kanye ne-IMP.

Ngaphandle kwalokho, i-Postchup ikunika indawo ye-geo-indawo yabantu abakutshele. Kusuka lapho, ungaba nokubuka okuphelele kwezindawo zakho zezilaleli.

Nakuba ukuhlaziya kwe-Twitter kunolwazi olunjalo, i-Postchup inikeza ukuhlaziywa ngendlela ekhangayo elula ukuyiqonda.

Ingabe i-tweet yakho ibheke izithameli ezifanele? Ake sibheke ukuthi izilaleli ze- @ WHSRnet zivelaphi.

Uma usalanda i-tweeting kusuka kwipulatifomu yase-Twitter, nginincoma kakhulu ukuthi uzame amathuluzi ambalwa. Ulahlekelwa okuningi kwedatha ebalulekile.

Uma ungaqiniseki ukuthi ngizoqala ngaphi, zama lokho engihlanganyele ngenhla. Onke amathuluzi alula ukuwasebenzisa futhi enza umsebenzi wakho we-Twitter ube lula.

I-3. Qalisa idatha ye-Twitter usebenzisa i-Excel

Ngaphandle kwedatha ye-analytic oyithola ku-platform ye-Twitter yomphakathi kanye namathuluzi wezokuxhumana, ungahlala uhlaziya ngokwakho.

Ngokuvamile, labo abathanda ukwenza izinto ngokwabo bazokwazi ukuqonda kangcono le datha. Lokhu akuwona umsebenzi onzima. Feuille de calcul Udinga nje ukuthekelisa idatha kusuka ku-Twitter ukuhlaziya kanye ne-Excel.

idatha ye-whsr-tweet

Nazi ezinye izibalo ezilula engiziphumayo ngisebenzisa idatha kusuka Ngaphambi kokuba ugxume ekuhlaziyeni, kufanele uqale wazi ukuthi ufuna ukutholakala yini kudatha.

Ngaphandle komgomo ocacile, idatha yakho ye-twitter ingenye ispredishithi enekholomu nezinhlamvu. Ngifuna ukwazi:

  1. Ingabe i-tweet ejwayelekile noma iphendula i-tweet inikeza umbono ongcono?
  2. Ingabe i-standard ejwayelekile noma iphendula i-tweet inikeza izinga lokuzibandakanya kangcono?
  3. Yiliphi usuku lwesonto elinikeze umbono ophakeme ngokulinganisa?
  4. Ngumuphi usuku lwesonto onesilinganiso esingcono sokubandakanya?

Ake sibheke umhlahlandlela wesinyathelo ngesinyathelo:

I-1. Vula idatha ye-analytics ye-Twitter (ifomethi ye-csv) ku-Excel

I-2. Yenza idatha yakho ibe yithebula enezihloko

I-3. Sebenzisa umsebenzi we-Excel GAUCHE ukuphuma nosuku kukholomu entsha

GAUCHE ([@ isikhathi], 10) ukuphuma nosuku

I-4. Sebenzisa umsebenzi we-Excel TEXT ukuguqula usuku ube yiviki kukholomu entsha

TEXTE (E2, "ddd") ukubuyela ngosuku lweviki

I-5. Sebenzisa umsebenzi we-Excel IF ukuze ukhethe i-standard evamile noma ascendule tweet kukholomu entsha

Uma i-LEFT ([@ umbhalo we-Tweet], i-1 = = "@", "impendulo", "la norme")

I-6. Uma unayo yonke idatha ilungile, hlaziya idatha yakho usebenzisa ithebula le-pivot noma igrafu ye-pivot

Igrafu engezansi ikhombisa isithombe esiphezulu sokubuka okujwayelekile kwe-standard ejwayelekile kanye nempendulo tweet phezu kwesikhathi seviki.

Ama-whsr-tweet-isilinganiso-isilinganiso

Kunezinto ezimbalwa engingacabanga ngazo kusukela egrafini ngenhla:

  1. Kusobala ukuthi i-standard ejwayelekile ibonakala kahle uma iqhathaniswa nokuphendula tweet.
  2. NgoMgqibelo uthola okuvelayo okuvela phezulu kubusuku jikelele.
  3. Ukushicilelwa kusuka kwi-tweet ejwayelekile kufana ne-2x yempendulo yempendulo tweet.
  4. Ukushicilela kuyahambisana kusukela ngoLwesibili kuya kuLwesihlanu.

Ngizobamba ngokujulile ukuthi yiluphi usuku olunezinga eliphezulu lokuzibandakanya. Ngizosebenzisa idatha efanayo ukudala igrafu ehlukile.

Izinga lokungena-tweet-emgagement-rate

Izinto ezimbalwa engingakwazi ukuzenza kusuka kugrafu ngenhla:

  1. Impendulo ye-tweet inginike isilinganiso esingcono sokubandakanya.
  2. ULwesihlanu uye wahola izinga lokubandakanya kangcono ku-Twitter jikelele.
  3. Izinga lokuzibandakanya kusuka kumpendulo tweet liphathelene ne-3x ephakeme uma kuqhathaniswa ne-standard ejwayelekile.
  4. NgeSonto kunenani eliphansi kakhulu lokubandakanya.

Ukuhlela idatha kusemnandi yize kukudla isikhathi sakho. Kepha, ngiyaqiniseka ukuthi uzofunda okuningi kusuka kudatha, futhi. Idatha ekwispredishithi ngokwayo ayisho lutho ngaphandle kokuthi wazi ukuthi yini okufanele uyibheke.

Zama wena ngokwakho, kunemiyalezo eminingi efihliwe ngaphakathi kwedatha yakho kunalokho ongacabanga.

* Qaphela – Ngenkathi ngiqonda ukuthi akuwona wonke umuntu ongumthandi we-Excel kepha uyayithanda noma cha kuzodingeka ubhekane nayo ngesinye isikhathi. Okukhonjiswe ngenhla kuyinto elula ye-Excel + ye-Twitter yedatha I-python ingaba isici esibalulekile uma ufuna ukuhlaziywa okuyinkimbinkimbi nakakhulu.

I-4. Siyini isikolo sakho se-Twitter?

Ungahlala amahora ambalwa ngosuku, ukusebenzisana nabalandeli bakho nokubheka i-hashtag. Ungabuza, uba yini umphumela?

Imiphumela ishintsha kuye ngokuthi yini umgomo wakho. Ungalinganisa ngokususelwa kwinamba yabalandeli, chofoza isilinganiso, izinombolo zokubhalisa kusuka ku-URL ehlosiwe, njll.

Ukukhulunywa kwezenhlalakahle kuwuphawu lokubheka ukuthi @ ukusebenza kanjani. Ukukhulunywa kwezenhlalakahle kuchazwa ngokuthi kungakanani ukuhlolwa komkhiqizo kumabonakude ezenhlalo.

Ucwaningo lubonisa ukuthi imikhiqizo ye-twitter ithola isilinganiso samazwi we-39 ngosuku. Uyazi ukuthi lelo nani linani?

Kunamathuluzi amaningi atholakalayo ukukala amaphuzu we-Twitter. Ngizokwabelana nawe ngamathuluzi akhululekile futhi ongawasebenzisa.

I-Socialert (Freemium)

I-Socialert isisombululo esisodwa sokuphela kwezingxoxo ze-Twitter, ukuhlaziywa kwegama elingukhiye, ukulandela i-hashtag, ukuhlonza izihloko ezihamba phambili, nokuningi.

Ithuluzi linesidashibhodi esisebenzayo esingakusiza ukulandelela amagama angukhiye ahambisanayo ngesikhathi sangempela. Lokhu kungasetshenziselwa ukuxhumana nabalaleli bakho (abangazange bakhulume isibambo sakho) noma bazi ukuthi abancintisana nabo benza kanjani. Ngaphandle kokuqapha kweBrikhi, ithuluzi lingasetshenziswa futhi ukukhomba abathonya abathintekayo nabachwepheshe abahlobene nesizinda sakho.

Chofoza lapha ukuze uhlole amanani we-Socialert.

I-Socialert isenzo ().

I-Followerwonk (i-Freemium)

I-Followerwonk umkhiqizo owenziwe yiMoz. Izokunika idatha mayelana nabalandeli bakho be-Twitter, niche indawo. Ukuze usebenzise, ​​kufanele ungene ngemvume usebenzisa i-akhawunti yakho ye-Twitter. Ikhululekile ukuyisebenzisa.

I-Followerwonk isebenzisa Igunya lomphakathi ukukala ithonya le-Twitter. Igunya lezenhlalo lilinganiswa ngokususelwa kuma-retweets. Ukuze uthuthukise isikolo, kufanele ukhulise ukubandakanyeka kwe-Twitter.

whsr-tweet-followerwonk

Uma udinga amathuluzi amaningi, nansi I-6 kumele yazi amathuluzi okuhlaziya we-Twitter ukuhlola. Ngokuqaphela indlela umkhiqizo wakho owenza ngayo, ungahlela ukuqondisa kwakho nezinsiza.

Ayikho ifomula elilodwa lokulandelela ikhasi lakho le-Twitter. Amaphuzu anamandla ahlukile kuzo zonke izigcawu. Vele unamathele kumetrikhi owodwa noma amabili bese uhambisa isikolo sakho phezulu.

Indlela engcono kakhulu yokukala amaphuzu omphakathi yisincintisana esiseduze nawe.

Ngaphezu kwakho

Ngiye ngilawula @WHSRnet izinyanga ze-6 ezedlule. Ngithemba ukuthi nginayo idatha engaphezulu yokukwabelana nawe esikhathini esizayo.

Uma Ungakabi fan de Twitter, Hlola Phezulu Ukusilandela @WHSRnet.

I-Twitter yiyona yesikhulumi esikhulu sezindaba ze-4th esikhulu senhlalo, futhi ngakho ibhizinisi lakho lisebenza kangcono.

I-Twitter inamathuba okwenza umkhiqizo wakho waziwa futhi ukwandise ukuthengisa kwakho. Awukwazi ukuhamba kabi nge Abasebenzisi abangu-302 abasebenzayo ngenyanga.

Okusebenza kimi kungase kungakusizi. Uhlaziya kanjani futhi usebenzise idatha yakho ye-Twitter? Sitshele ngakho nge-Twitter!

Jeffrey Wilson Administrator
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