10 Cov Cai Tsim Nyog Ua Luam Cov Kev Txuas Lus

LinkedIn muaj peev xwm suav tau rau ntawm tus neeg siv me me hauv qhov piv txwv tshaj rau Facebook thiab Twitter, tiam sis cov xov tooj tseem tseem ceeb rau cov neeg siv bloggara thiab kev tawm tswv yim, tshwj yog yog yog kev lag luam yog B2B. Raws li Statista, LinkedIn státaði af 450 rannsóknarstofu í næsta nágrenni 2. ársfjórðungs árið 2016, þetta er vettvangur fyrir flísar.


Cov xov tooj ntawm LinkedIn cov tswv cuab los ntawm 1. lub ársfjórðungur 2009 3. ársfjórðungur 2016 (hauv lab)

Dhau li ntawm tus lej, txawm hais tias, nws yog lub zej zog uas suav. LinkedIn muaj ntau tshaj li kev xav tau á netinu thiab kev nplua nuj ntawm cov neeg siv cov pab pawg, cov lus xa xov thiab cov tshaj tawm Pulse ua rau nws ua txoj haujlwm lag luam zoo.

Lub tsev grip Rau koj cov ntsiab lus

Raws li Sean Martin, tus thawj tswj kev lag luam ntawm Cov Kev Pab Daws Taw Qhia, þetta er:

LinkedIn yog qhov dýragarður vettvangur los txhawb koj cov ntawv sib txawv ntawm cov ntsiab lus rau cov neeg tuaj saib uas cuam tshuam. Nws tseem yog qhov dýragarður rau kev tshaj tawm koj cov kev pabcuam vim nws muaj peev xwm ntawm cov hom phiaj nyiam, cov neeg ua haujlwm, thiab cov haujlwm ua haujlwm.

Koj xav úa kom tau tshaj tawm ntawm LinkedIn cov phiaj xwm muaj peev xwm, nrog rau kev ua kom dýragarður rau koj cov kev tshaj tawm los tsim hom tsheb uas koj tab tom nrhiav.

Qhov no yog los ntawm nws tus kheej qhov kev txhawb siab kom muab LinkedIn ib sim, tiam sis Oren Greenberg, cov lag luam thiab tus thawj coj ntawm Kurve.co.uk, ntxiv lub ntsiab lus ntxiv me ntsis. Nws pom tias "[tom qab] tag nrho cov kev sib tw sim khiav los ntawm peb thiab lwm cov koom haum digital, qhov tshwm sim tau zoo nkauj zoo li qub nyob rau hauv pawg thawj coj – LinkedIn drif tshaj B2B muag thiab LinkedIn leiðir muaj ntau dua nqi."

Þú gætir líka haft áhuga á, Greens, LinkedIn þú hafir dýragarðinn dua thiab muab cov txiaj ntsim zoo thaum muab piv nrog Medium thiab Blogging (tshwj tsis yog tias koj twb muaj cov neeg tuaj rau hauv cov kev sib tham no), vim tias "þegar í stað ceeb toom rau koj lub net thiab, yog tias koj tsab xov xwm faib tawm-tsim nyog, pom koj cov kev caw tuaj koom thiab [úa ke] cov khoom rau lwm txoj hau kev. "

10 qhov kev lag luam tseem ceeb tshaj tawm rau hauv no ncej yuav pab koj ua tau ntau tshaj tawm ntawm LinkedIn nyob rau hauv peb cheeb tsam:

  • Tsim thiab tsim kom muaj ib qho chaw nyob ntawm lub tshuab
  • Kev nce tsheb thiab kev sib koom tes
  • Txhawb thiab txhawb kev muag khoom thiab kev sib txuas lus

LinkedIn chij

1. Muab Kev Sib Txuas Ua Ntej

Cov hauv paus ntsiab lus ua haujlwm hauv LinkedIn zoo li lawv ua rau txhua qhov kev sib tham tawm hauv kev sib tham – koj yuav tsum siv sijhawm rau LinkedIn tsim kom muaj kev kuaj pom. Thiab, koj Yuav tsum txhim kho kev sib txuas kom nws thiaj li tsim lub netið nyob ze koj lub npe thiab lag luam.

Kuv sau tau ib kev tshaj tawm kev lag luam kev qhia hauv 2014 tias koj tuaj yeem xav nyeem ntawv kom pib, thiab kuv xav hais tias koj tseem saib ntawm KeriLynn tus ncej ntawm 6 txoj kev lag luam yeb i.

Yuav kom meej:

  • Tsom rau kev txhim kho kev tsim vaj tsev ua ntej sim ua kom muaj tsheb khiav ntawm kev nce qib
  • Koom nrog lwm tus neeg lawv cov ntsiab lus ua ntej sib faib koj cov
  • Siv koj qhov kev txawj ntse los pab txhua qhov chaw uas koj xav tau

Daim ntawv ceeb toom: qhov tseeb tias LinkedIn raug tsim los rau kev ua haujlwm sib raug dýragarður tsis tso cai rau cov neeg siv xav lub pallur ua ruslpóstur, thiab hmoov tsis LinkedIn tseem tsis zoo li muaj muaj zog tiv thiv co kheej.

Þú ert líka, þú ert dýragarður dýragarðsins LinkedIn kev pib nrog koj, thiab xaiv cov kev sib txuas lus uas koj thov lossis txais.

"Ntaus koj tus kheej ua tus thawj coj xav hauv koj txoj kev lag luam."

Alayna Frankenberry, tus thawj coj ntawm cov tswv yim zoo rau BlueSky ETO, qhia txog plaub txoj hauv kev uas koj tuaj yeem tsim kom muaj kev vam meej LinkedIn thiab ua ib lub npe rau koj tus kheej ua cov neeg nyob hauv koj lub niche lossis kev lag luam:

1. “Tsim koj tus kheej xub ntiag ua ntej koj cov neeg siv khoom.

Nws yooj yim dua kom tau txais cov neeg los mloog cov kws tshaj lij kev lag luam tshaj li qhov ua rau lawv koom nrog lub tuam txhab tsis muaj nyiaj txiag, "Frankenberry piav qhia. "Yog tias koj tsa koj tus kheej ua ib tus thawj coj kev xav hauv koj qhov kev lag luam, lwm tus thawj coj thiab cov neeg txiav txim siab yuav pom – thiab lawv yuav dýragarður li yuav tshawb xyuas koj sub tuov tam khoom thiab cov ntawv tshaj tawm."

Frankenberry hais ntxiv tias koj yuav tsum tseem qhia tawm cov ncauj lus thiab hloov kho koj cov hom phiaj xwm, tab sis koj tsis txhob saib xyuas koj tus kheej li txheej txheem hauv tus txheej theem.

2. "Mus dhia thaum sawv ntxov.

Teem caij 20 feeb txhua hnub los kuaj xyuas koj cov ntawv ceeb toom LinkedIn thiab sib cuam tshuam nrog cov kab ntawm koj lub pub. Saib dab tsi tshwm sim hauv koj cov zej zog thiab mus saib ob peb daim ntawv qhia los ntawm lwm tus uas ua haujlwm hauv koj qhov kev lag luam. "Frankenberry paub tseeb tias qhov no yog lub sijhawm me me nqis peev, tab sis tus cwj pwm yuav" þá rau yav tom ntej thaum koj tsim thiab tswj kom muaj lub zog nyob ntawm LinkedIn. . “

3. "Úa siab dýragarður."

Frankenberry txhawb koj kom “pom zoo koj cov npoj yaig hauv qhov kev txawj ntse uas lawv tau ua tau zoo,” thiab “sau cov lus pom zoo rau koj cov neeg ua haujlwm, cov neeg siv khoom thiis cov tsov naga txog. Qhov no yuav tsis tsuas yog ua rau koj qee cov khoom qub, "flipi sis nws tseem yuav txhim kho koj txoj kev txuas LinkedIn thiab" coj mus ntsib koj cov ntaub ntawv ntau ntxiv thiab nyem rau ntawm koj cov posts. "

4. "Muab cov neeg xav tau dab tsi.

Cov neeg feem coob siv LinkedIn vim lawv saib xyuas yam xws li kev txhim kho txuj ci thiab kev loj hlob ntawm kev lag luam. Qhia tawm cov ncauj lus uas muab cov kev daws teeb meem rau cov lag luam uas nquag tshwm sim thiab muab cov lus qhia ua haujlwm txog kev ua tiav lub hom phiaj. koj thiab qhia koj cov innlegg. "

2. Siv Xov Xwm / Tham rau Network thiab Txhawb Nqa

Siv qhov Kev Sib Tham Thiab Kev Sib Txuas Lus Sib Txuas yog tus neeg siv hwm, lossis ntawm tus neeg siv email tso tawm ntawm lawv cov LinkedIn prófíl hauv qab Cov Chaw Sib Tham).

Linkedin SkilaboðakerfiLinkedIn kev sib xyaw ua ke xa xov / sib tham

Tam sim nei (thiab sib tham, txij li nws tau ua ke hauv 2015) tam sim tom qab tsim kom muaj kev sib txuas – thiab qhia qhov tseeb txaus siab rau lawv thiab lawv ua dab tsi – tuaj yeem pab tsim kom muaj kev sib sib raug dýragarður tshaj plaws thiab ua rau kev ntseeg siab tam sim ntawd.

Nws yog qhov tseem ceeb heev uas tsis xa ib qho spammy-saib hauv xov hauv thawj nei, kab theem. • Ua tib dýragarður xav txog tib neeg yam:

  • Tawm tswv yim txog txhua yam uas koj pom txaus nyiam los ntawm qhov txuas sib txuas.
  • Nug cov lus nug txog lawv txoj haujlwm tseeb.
  • Tau lawv hais lus.

Ib lub sijhawm rau kev txhawb nqa koj tus kheej txoj haujlwm yuav tuaj raws li lwm tus neeg muaj kev txaus siab rau koj.

Carole Lieberman, MD, qhia txog qhov tseem ceeb ntawm txoj kev tsim kom muaj kev sib raug dýragarðinum dua xa tawm cov lus tshaj tawm txog kev tshaj tawm thiab txoj kev pheej hmoo uas kúw quav kav :

Thaum koj [nug] kom xa mus cuag ib tug neeg, tsis txhob ua nws yog tias koj lub hom phiaj yog kom sim siv lawv cov kev sib txuas los txhawb nqa ib yam dab tsi. Thaum ib tug neeg ua li no rau kuv, kuv unlink nrog lawv.

LinkedIn yog qhov tseeb ntau dua li lub pallur þú ert cov pottur txawg thiab cov tuam txhab lag luam nyiam. Nws yog qhov chaw tsim txoj kev sib raug dýragarður, uas yuav kawg rau qhov kev coj ua dýragarður rau ob tog.

Siv InMail

Eric Brantner, tus tsim ntawm Scribblrs.com, tawm tswv yim kom tsis txhob saib tsis taus qhov ua tau zoo ntawm LinkedIn tus kheej cov lus xa xov dýragarður tshaj plaws (InMail), tshwj xeeb tshaj jog nroam krog tug dav.

Lub ntsiab tseem ceeb yog kom paub tseeb tias koj muaj ib lub suab xaus, zoo-ua si. Koj kuj Yuav tsum tau xyuas kom meej tias koj lub hom phiaj yog cov neeg tuaj koom rau koj lub suab.

Kuv xav tias InMail tuaj yeem tuaj yeem muaj cov lus teb tau tau zoo dua li ntawm kev xa ntawv txias, raws li blogger lub thawv email feem ntau tau sau nrog spam. Mus tawm ntawm koj txoj kev mus plob hauv ib lub LinkedIn snið thiab xa email yog yuav saib xyuas raws li mus rau mais ntxiv.

Kuj nyeem Dan Virgillito er 4 Txoj Kev Tsim Ua Cov Txheej Txheem nrog Premium LinkedIn Prófíll rau ntau lub tswv yim thiab ntsiab lus.

3. Tshaj tawm ntawm LinkedIn Pulse

LinkedIn tus kheej tshaj tawm kev tshaj tawm (Pulse) tuaj yeem pab koj tsim koj txoj cai yog tias koj tso cov ntsiab lus uas koj lub net xav tau (thiab xav tau) pom.

Ua ib qho piv txwv, saib cov ntaub ntawv thiab cov tswv lag luam Ed Gandia tau ua dab tsi tus ncej hauv qab no:

Ed Gandia LinkedIn Mem Tes

Gandia tau siv lub vettvangur los txhawb nws cov blogg, ntawm chav kawm, tab sis nws tau ua li ntawd los ntawm kev tshaj tawm cov ntawv tshaj tawm dýragarður uas hais txog nws lub hom phiaj cov neeg tuaj sau.

Yog li, koj pom, Pulse cov ntsiab lus tsis tuaj yeem þá taus rau kev txaj muag kom ua tau dýragarðinum.

Carole Lieberman hefur þetta hlutverk, "Thaum koj sau ib tsab xov xwm, nws yog ib qho tseem ceeb uas yuav tsum siv sij hawm xaiv ib daim duab thiab tsim ib daim ntawv xov xwm uas muaj kev mloog lus. Koj xav kom tib neeg nres lawv cov suab thiab cov av ntawm koj tus ncej. "

Hauv lwm lo lus, koj xav kom koj Cov Pulse cov innlegg raws li koj li bloggfærslur – tsuas yog tad luv, tej zaum.

Sean Hall, tus tswv ntawm TekBoost, Pom Zoo tias "muab kev lag luam uas muaj cov ntsiab lus blogg hauv LinkedIn yog ib qho zoo heev rau kev nkag tau los ntawm cov neeg tuaj tshiab, thaum catering rau koj lub net uas twb muaj lawm," thiab hais tias "lub hom phiaj yog los muab cov ntsiab lus sib npaug."

Koj xav luam tawm "ib yam dab tsi uas koj cov thwjtim yuav txaus siab xav pom, thiab xav xav txog kev sib faib rau lawv cov thwjtim. Cov txiaj ntsig uas raug cuam tshuam txog kev tsim tawm, tshwj xeeb tshaj yog thaum ib qho ntawm cov ntsiab lus mus kis. "

Vim li cas Publishing ntawm mem tes tseem ceeb

Teajai Kimsey, tus thawj coj ntawm lub lag luam Crystal Structures Glazing, xav tias daim card rau kev vam meej ntawm LinkedIn yog yuav tsum tau koom.

Nws tsis txaus los tso kom muaj ntaub ntawv sau dýragarður thiab ntawm-kab. Koj yuav tsum tshaj tawm cov ntsiab lus xwm yeem uas koom nrog cov neeg uas txuas nrog koj; yam uas tawm ntawm tus neeg hund grafa tab sis xav lag luam. Thaum kuv tshaj tawm cov ntsiab lus zoo, Kuv pom ntau tus neeg saib kuv qhov profile, thov kom muaj kev sib txuas thiab cov nyiam, thiab tawm tswv yim [tshaj tawm] txog yam uas kuv tau muab tso ró.

Kev sib koom tes yog qhov uas txhua qhov kev sib tw koj muab tso rau LinkedIn þá tawm, thiab Pulse yog ib qhov chaw zoo rau nws.

Zis zoo li cov neeg tawg rog thiab cov lus, koj tuaj yeem loj hlob ntawm koj tus kheej thaum koj pib tshaj tawm cov khoom Pulse uas coj cov khoom noj los xav rau cov npe loj thiab me me hauv koj lub thiab cov neeg siv kev sib tham.

Nceeg thiab Txheej Txheem

Nco ntsoov tias koj cov Pulse cov ntawv yuav tsum muaj nyob los txhawb koj cov ncauj lus blogg, tsis yog qhia cov kev paub kev lag luam nrog LinkedIn zej zog. Qhov no tseem ceeb vim tias koj xav kom txhawb nqa kev koom tes ntawm koj ob qho profile thiab koj blogg, tsis yog ib qho ntawm ob, yog li koj yuav xav tso tawm cov ntsiab lus nkaus xwb uas cuam thov ua thiab sau rau hauv koj qhov blogg.

Kristin Viola, þú þarft að sjá LubMLS.com, sjá meira: "[Muaj] ib uptick nyob rau hauv kev thov thaum peb txuas rau peb thawj cov ntsiab lus blog raws li cov khoom uas peb forstjóri yog hais. Ib tsab xov xwm peb muab tso tawm (Tus Thawj Coj tau hais los) tau txais ntau dua 1.200 skoðanir. Vim hais tias peb yog MLS kerfi, peb yeej ib txwm sim muab cov ntsiab lus tseem ceeb ntawm cov khoom siv rau peb cov neeg tuaj saib. "

4. Umræður Pab skuldsetningarhóps

Tej zaum nws yuav ua rau kom rov qab sib zog dua, tiam sis ua zoo dua ntawm kev sib tham ntawm LinkedIn, tsis yog pib ntawm koj tus kheej, tab sis los ntawm kev teb raws li cov xov tooj uas muaj nhov úa tau.

Henry Butler, tusneeg pab tswv yim tom khw Canirank, pom zoo tias koj tau koom tes nrog lwm yam LinkedIn pawg uas tuaj yeem txhim kho tsheb mus rau koj qhov profile thiab blogg:

Ib qho dýragarðinum ntawm LinkedIn dua li lwm cov kev tshaj li kev sib txuas lus yog koj tuaj yeem tau ntau ntxiv tsheb khiav los ntawm kev sib koom tes thiab txhawb koj cov ntsiab lus hauv zej zog kig tej pj Qhov no tso cai rau koj tau txais koj lub npe ua haujlwm nyob rau pem hauv ntej ntawm cov neeg uas muaj feem yuav txaus siab rau qhov khoom lossis kev pabcuam koj muab.

Nrog LinkedIn tshem tawm cov tab tab tab ntawm cov pab pawg, nws tam sim no tseem ceeb tshaj qhov twg mus rau qhov chaw koj cov neeg tuaj saib thiab zam kev txhawb nqa tus kheej kom txog thaum koj taue kau taue.

Julie Graff, kev sib raug dýragarður ntawm tus neeg saib xyuas ntawm Pole Position Marketing, tawm tswv yim hais tias koj "nrhiav thiab koom nrog tej pawg neeg uas nyiam koj lub hom phiaj" thiab "koom nrog nraim, teb cov lus nug thiab muab cov lus qhia hauv cov kev sib tham."

Koj tuaj yeem ua tau (ua tib dýragarður) xa tawm mus rau koj tus kheej cov ntsiab lus, yog tias nws yog qhov tseem ceeb rau pawg thiab tsis nws tus kheej tshaj tawm. Siv pawg nyob rau hauv txoj kev no yuav pab tsim hom kev tshaj tawm, tsim kom muaj koj raws li txoj cai, thiab pab koj tsim kev sib raug dýragarður nrog cov tswv cuab ntawm koj lub hom phiaj.

Lwm lub tswv yim yog koom nrog kev sib koom tes qhov twg txhua tus tswvcuab nyob ntawd los pab txhawb ua haujlwm. Blogg kynningu Mastermind Group tam sim no nyob rau hauv LinkedIn, tias koj tuaj yeem koom tau yog tias koj tus blogg twb tau txais qee cov tsheb khiav.

Loj hlob koj Network

Pawg kev sib tham tau zoo rau kev loj hlob ntawm koj lub net. Raws li Doug McIsaac, thoob ntiaj teb kev lag luam tawm tswv yim ntawm LubLinkedCoach.com, cov lus hais, "Qhov tseem ceeb tshaj – thaum ib tug neeg tshawb nrhiav hauv LinkedIn, lawv pom tau los ntawm lawv lub neti ua ntej. Yog tias koj xav pom cov kev tshawb nrhiav ntau ntxiv, koj yuav tsum tau ua haujlwm ntawm kev loj hlob ntawm koj lub net. Qhov no yog qhov tseem ceeb tshaj yog tias koj muaj kev daws teeb meem uas tib neeg tshawb nrhiav hauv ib qho kev lag luam. "

Sean Hall pom dýragarður rau kev koom tes nrog kev koom nrog kev lag luam Q & A ntu úa "txoj hauv kev muaj zog los tsim kev sib txuas kom muaj zog thiab muab koj cov kev paub kev lag luam tso tawm. Qhov tseem ceeb yog kom ntseeg tau tias koj tab tom muab txiaj ntsig rau kev sib tham, thiab tsis yog hais koj lub tuam txhab lossis cov khoom lag luam nkaus xwb.

Mus ua ke, tsim cov kev sib tham nyob hauv koj lub niche thiab koom nrog lub zej zog, sib tham txog cov ncauj lus thiab cov ces kaum uas txuas nrog qhov tseem ceeb ntawm koj qhov blog lossis kev lag luts thab.

Thaum koj ncav cuag ib pawg neeg nyob rau ntau pua lossis ntau txhiab leej, koj tseem xav txog kev tsim koj tus kheej thiab siv nws los hla txhawb koj cov ntawv.

5. Sau ib lub laj thawj Prófíll Fyrirsögn thiab Yfirlit

Koj xav ntes kom zoo ntawm cov neeg zoo thiab muab ib daim duab ntawm koj tus kheej, koj ua dab tsi thiab dab tsi ua koj ua.

Qhov chaw ua ntawd yog koj li profile lub npe Kab Ke thiab Cov Ntsiab Lus xaus.

Doug McIsaac tawm tswv yim kom ua koj li xov xwm "hais qee yam txog yam khoom lossis kev pabcuam koj xa tawm. ‘Kuv pab kuv cov neeg siv dýragarður tshaj plaws ua tiav lawv cov txiaj ntsig dýragarður tshaj’ lossis ‘Kuv xa cov txiaj ntsig dýragarður rau kuv cov neeg siv dýragarður’. "

Þú ert hér: InfoSUM> Neil Patel siv ‘Co-Founder ntawm Crazy Egg & Nyob Zoo Bar ‘thiab kuv tau xaiv’ Niðurstaða-stilla sjálfstætt bloggari, textahöfundur, teiknimyndasöguhöfundur ‘rau kuv tus kheej.

Dab tsi yog qhov tseem ceeb yog tias "koj tsis [ua rau nws] dýragarður li nyem qhov ntau ntxiv," hais tias Chelsea Hewitt, tus kws tshaj lij ntawm kev lag luam ntawm Kev Txwv Tsis Siv Nyiaj Sotheby’s Thoob Ntiaj TebCov. "Cov ntawv nyeem yuav tsum muaj qee qhov khoom siv kom tau txais [tus qhua] nias thiab ua rau lawv nyiam rov los rau koj nplooj ntawv lossis lub vev xaib yav tom ntej."

Rau qhov xaus, McIsaac ua rau nws paub tseeb tias:

Nws tsis yog hais txog koj – koj cov ntsiab lus yog koj lub caij nyoog muag koj cov neeg muaj peev xwm vim li cas lawv yuav tsum ua lag luam nrog koj. Nws yuav tsum piav qhia koj tus ua haujlwm nrog, cov kev daws teeb meem koj muab thiab seb lawv tuaj yeem ua haujlwm nrog koj.

Tib lub sij hawm, txawm li ntawd los, koj kuj xav ua koj cov ntsiab lus tsawg kawg kiag, vim tus neeg nýem nws yuav xav paub koj lub suab thiab kev xav.

Kuv txoj kev xaus pib nrog ob peb kab lus los teeb tsa lub siab xav ua ntej mus nrog kuv qhov kuv muaj peev xwm muab:

Coj ib tus neeg uas muaj kev xav paub ntau yam thiab ntau yam kev xav.

Ua ke nrog cov menyuam yaus zoo li tus kheej.

Koj muaj kuv. :-)

Ég veit, Sarah Boutwell, tshaj tawm rau hauv Geek Powered Studios, yog lub tswv yim uas koj yuav tsum tau siv thawj tus neeg yog sau ntawv koj tus kheej qhov prófíl.

Nws ua rau koj suab ntau dua tib neeg thiab zoo li koj tiag tiag muab kev xav thiab dag zog rau hauv kev sau koj lub prófíl. Koj qhov prófíl tsis yog lub neej yav dhau los xwb, nws yog qhov ntau dua ntawm tus kheej peek rau tus uas koj yog tus kws tshaj lij. Tsis txhob hnov ​​qab ntxiv cov dab tsi uas ua rau koj ib tus neeg zoo ua haujlwm nrog, tsis yog rau.

Thaum kawg, li cas tus kheej koj cov lus xaus yuav yog rau koj, tab sis nco ntsoov qhov no yog ib qho kev muag khoom thiab tsis yog kev sau ntawv.

6. Nýttu Önnur 4 Feem ntau Cov Ntawv Teev Npe Tseem Ceeb

Txhua qhov chaw no cia koj ntxiv cov lus qhia rau koj qhov profile uas yuav pab tau rau txoj kev ua yeeb yam.

Yog li, ntxiv rau koj daim ntawv qhia xov xwm thiab cov ntsiab lus (Txoj Cai # 5), koj tuaj yeem tsim ib lub tswv yim zoo.

1. Sniðsnið

LinkedIn prófílmynd

Thawj zaug kev suav xav, yog li thaum koj xa koj daim duab prófíl, xyuas kom tseeb tias qhov no yog kev nyiam huv, huv thiab kev nrhiav haujlwm.

"LinkedIn lub ntsiab pej xeem yog 30-50 xyoo," hais tias Chelsea Hewitt. "Cov hnub nyoog no feem ntau nthuav qhia rau cov neeg uas muaj kev ceev nrooj rau kev ua hauj lwm, kev ua si, tsev koom txoos thiab ntau dua! Tus Yuam sij rau kom lawv paub thaum lub sij hawm ceev ceev ntawm lawv qhov LinkedIn xov xwm pub yog kom muaj ib qho yees duab zoo nkauj nrog rau luv luv luv tab sis nthuav xov xwm / ntawv newem uas ua raut. "

Qhov ntawd txhais tau tias koj daim duab yees duab yuav tsum ua haujlwm dýragarður nrog koj daim ntawv tshaj tawm thiab saib zoo li ua kom tau zoo.

2. Ntawv Tshaj Lij

LinkedIn Ntawv nthuav tawm cov ntaub ntawv

Sýna koj cov dýragarðinn tshaj hauv cov innlegg, qhua tshiab thiab dawb bækur li Ntawv nthuav tawm ntawm koj tus Prófíll LinkedIn.

Tshooj lus no ua rau luv luv ntawm cov ntaub ntawv uas koj tus neeg tuaj saib tau tuaj yeem saib "qauv" koj kev txawj ntse thiab kev txawj ntse.

3. Upphleðsla eiginlegrar myndar

LinkedIn Cov ntaub ntawv Upload Upload Feature

Lub skjámynd saum toj no qhia tau hais tias ua li cas kuv ntxiv kuv cov duab ua rau Creative Writing Lub Koom Txoos rau cov kev ua hauj lwm ntsig txog kev "rov pib dua" ntawm kuv qhov upplýsingar um stjórnun.

Koj tuaj yeem xa tau cov ntaub ntawv mus rau koj lub ntsiab lus xaus, Kev Tshawb Fawb thiab Kev Kawm Ntawv. Cov no yog koj lub koog, thawj cov ntawv pov thawj ntawm koj kev paub thiab kev txawj ntse.

4. Kev koom ua ke nrog SlideShare

Vim tias LinkedIn nrhiav SlideShare hauv 2012, lub platform yog yooj yim mus siv los ntawm kev sib raug zoo net, thiab koj tuaj yeem yooj yim ntxiv koj cov swb thiab cov lus qhia rau koj qhov profile rau txhua tus nyeem.

Vim Li Cas Nws Thiaj Tseem Ceeb Los Ua Rau Nws Pom

"Sjónræn yog ib yam ntawm cov khoom muag tshaj plaws uas tau muab tso rau hauv LinkedIn prófíl lossis ua lag luam phab," hais tias Sarah Boutwell. Cov no tuaj yeem yog cov yeeb yaj duab, duab, lógó, cov kev sib txuas, cov ntawv sau qhia, cov screenshots skyggnur skyggnur.

LinkedIn muaj ntau yam ntxiv tshwj xeeb uas pub dawb ntxiv rau koj nplooj ntawv lossis prófíl tam sim nr. Nws yog kev txaj muag yog tias koj tsis coj kom zoo dua.

Boutwell tshwj xeeb tshaj yog pom zoo tias koj siv SlideShare, "uas tso cai rau koj los tsim cov ntaub ntawv myndasýningar." Saib regla # 6 rau cov lus qhia yog tias koj tsis tau nyeem.

Thaum kawg, koj ntxiv tau visuals rau LinkedIn cov lag luam tshaj lij, "Uas tso cai rau koj npaj thiab tsim txhua yam ntawm koj qhov muag saib thiab sib tham sib ntsiab lus."

7. Lub Hwj Chim ntawm Kev Tshaj Tawm Lus

Thaum koj thov kom muaj kev txuas tshiab, LinkedIn tso cai rau koj sau cov lus qhuab qhia me me:

LinkedIn Intro Xov Tooj rau Kev Thov Txuas

Ntau tus neeg siv feem ntau saib xyuas qhov tsis zoo no, thiab txwv lawv tus kheej kom siv cov lus qhia txuas LinkedIn hauv cov lus teb – "Kuv xav ntxiv koj rau kuv tus kws tshaj lij net net LinkedIn" – tab sis thaum siv tau dýragarðinum, qhov tshwj xeeb hloov mus rau hauv ib txoj kev muaj zog heev tsim kev ntseeg siab thiab ntseeg tau.

Stutt kynning Yuav tsum teb lo lus nug tseem ceeb rau tus neeg tau txais:

"Koj yog leej twg?"

Los yog dýragarðurinn

"Dab tsi ua rau koj xav txuas rau me hauv thawj qhov chaw? "

Cov lus qhuab qhia hauv koj lub xov tooj yog koj lub sijhawm los qhia rau koj paub tias koj yog leej twg, koj ua dab tsi thiab yam ua koj xav tau kov – txhua yam tsawg dua 300 cim.

Ib qho piv txwv intro lus yuav dýragarðurinn li qhov nr:

Dýragarðurinn í Nyob! Luana Spinetti ntawm nr. Kuv yog Ltalis-raws li kev ywj pheej blogger nrog lub siab nyiam rau vélmenni, Zoo li koj. Kuv Yuav HLUB tau los tham txog peb qhov kev nyiam ua dhau los! Koj puas xav txuas?

8. Nrhiav (Lus Cog Tseg)

Cov lus pom dýragarður yog xyuas, thiab txheeb xyuas tsav teb, kev muag khoom thiab lub koob npe nrov ntawm ob lub zeem muag thiab cov kws tshaj lij.

Alexa Kurtz, kev lag luam tawm ntawm WebTek, to taub zoo li cas cov tswv yim rau kev lag luam:

Yog tias koj tab tom xaj cov khoom lag luam online uas muab los ntawm ob lub tuam txhab, koj yuav txiav txim siab li cas lub tuam txhab yuav nws ntawm? Tej zaum koj yuav piv Cov tuam txhab A cov nqi rau Lub Tuam Txhab B lossis nrhiav seb txhua lub tuam txhab ua zoo li cas rau lawv cov neeg ua haujlwm, tab sis feem ntau koj yuav mus saib cov ku ko tashe online cov phooj ywg rau lawv lub tswv yim.

Kurtz hefur tias tib yam li muaj ib qhov LinkedIn prófíl:

"Kom sawv tawm ntawm cov neeg coob coob hauv á netinu, nws tau pom zoo kom txhawb koj tus kheej lub siab ntawm kev cia siab thiab kev cia siab."

Dýragarður Qhov tshaj los ua qhov engin yog nug yav dhau los cov neeg ua hauj lwm, cov neeg ua haujlwm thiab cov neeg pabcuam uas koj qhua tuaj yeem muab tso tawm lossis ua haujlwm ua ke nrog rau kom koj pom.

Txawm li cas los xij, cov lus pom zoo tsuas yog ua haujlwm yog tias lawv tau ua haujlwm tiag (yog, qee tus yuav tuaj yeem tshawb xyuas thiab yog tias qhov tseeb tau hais tias yog qhov tseeb!). Nco ntsoov tias nyob rau hauv lub siab, Kuv ib zaug muab kev piav qhia dawb rau kuv lub net hauv kev pauv rau qhov kev pom zoo ncaj ncees rau kev ua haujlwm tiav lossis los ntawm cov neeg zoo cab neeg zoo cab.

Qhov nei? Kuv muaj ob peb cov lus teb zoo thiab tau txais kev pabcuam saum toj kawg nkaus los ntawm cov neeg newem zoo siab, thiab ib qho ntawm kuv tus khub blogg ua tau thov nws dawb kev qhia (koj tua.

9. Siv cov lus tsho thiab cov lus tshiab

Koj siv tau @therions hauv lus thiab xov xwm, thiab lawv Yuav tau txais koj lub net net ceeb toom thiab koom tes nrog koj cov ntsiab lus rau yuav luag tsis muaj kev rau siab, nyiam hauv Twitter.

Nefnir yog ib qho cuab yeej zoo rau "kev hu xov xwm" ob qho tag nrho koj cov kev sib txuas thiab lwm cov npe loj los yog me me hauv kev lag luam los koom rau hauv koj cov xov xwm, nrog rau cov neeg tau txais kev xav uas koj xav tau tswv yim los ntawm.

Koj tuaj yeem "hu" cov npe thiab cov tuam txhab rau phab, vim li ntawd, cov lus taw qhia tau hais ntau ntau ntawm koj lub net.

Tshooj @ Editions ua haujlwm hauv LinkedInTshooj @ Editions ua haujlwm hauv LinkedIn

Raws li ntawm kev tshaj tawm, koj tsis tuaj yeem siv cov kev hais tawm hauv Pulse cov ncauj lus, tab sis koj tuaj yeem tawm tswv yim koj tus kheej tshaj tawm thiab ntxiv cov lus qhia mua "hu" cov peev txheej uas koj tau hais nyob hauv thooj.

Koj tseem tuaj yeem sau cov ntawv hloov tshiab los ntawm koj cov LinkedIn mælaborð thiab lawv yog qhov kev pab cuam kom tau txais tib neeg lub qhov muag ntawm koj cov ntsiab lus, thiab tau txais com kov kho kov thiab nyiam, txij li lawv ua haujlwm zoo li kev sib txuas ntawm Facebook thiab Twitter.

Sean Hall nthuav dav cov txiaj ntsig no rau cov neeg ua haujlwm cov nyiaj, yog tias koj muaj cov neeg ua haujlwm. Nws hefur tias "Nco ntsoov tias koj cov neeg ua haujlwm niaj hnub tshaj tawm cov ntsiab lus ntsig txog kev lag luam ntawm lawv tus kheej cov nyiaj txiag, uas txuas nrog koj lub tuam txhab nplooj ntav," nws hais. "Lawv kuj Yuav tsum qhia koj cov tshiab rau lawv cov thwjtim kom nce mus txog thiab kev sib koom tes."

10. Tsis Nco Cov Tuam Txhab Nplooj Ntawv

Cov tuam txhab phab ntawv tsis tseem ceeb dua koj qhov prófíl. Nyob rau hauv lub dhau los, kuv xav tias lawv thiab kuv sár li poob ntau heev nyob rau hauv cov nqe lus ntawm tsheb thiab kev sib koom tes rov qab rau kuv blogg.

Nws yog qhov tseem ceeb heev rau kev tsim tsa á netinu rau koj lub lag luam lossis blogg thiab nplooj ntawv tuam txhab yog qhov cuab yeej pub dawb kom tau txais koj cov kiv cua thiab cov neeg hauv koj lub niche lossis krog lag hloov tshiab tshwj xeeb txog koj cov blogg, tsis yog koj tus kheej. (Siv @mentions kom cov txheej txheem yooj yim! Saib Txoj Cai # 9.)

Raws li Sean Hall txo nws hwj nws:

Muaj ib nplooj ntawv tso cai rau koj koom nrog koj cov thwjtim, sib koom ua haujlwm rau kev ua haujlwm, thiab ua kom muaj kev ntseeg zoo hauv lub zej zog. Nws kuj yog lwm txoj kev los qhia cov khoom tshiab uas koj tso tawm thiab yog ib txoj hauv kev zoo los muab kev txuas rov qab rau koj lub vev xaib. LinkedIn tuaj yeem pab koj txawv koj tus kheej ntawm koj cov neeg sib tw, thaum tseem pab koj xyuas seb koj qhov kev sib tw yuav ua li cas.

Tseeb, noj zoo dua ntawm no channel – qhov no kuj tuaj nrog nws tus kheej analytics los saib xyuas koj cov kev ua haujlwm zoo npaum li cas – tuaj yeem pab tau koj tus kheej LinkedIn li txhua qhov zoo.

Txawm li cas los, Swapnil Bhagwat, Tus Thawj Coj ntawm Orchestrate Technologies, LLC, nú þegar "muaj ib lub tuam txhab LinkedIn thiab sau cov ntsiab lus ntawm nws li thiab thaum twg koj nyiam yuav tsis tsav qhov kev xav tau ntawm kev xav. Cov kev sib tw los muab tus neeg siv [saib] rau hauv LinkedIn pub yog khaus heev, thiab xav tau koj cov ntsiab lus pom tau xav tau kev pab ntxiv. "

Nws tsis txaus, yog li, kom muaj nplooj ntawv tuam txhab. Koj Yuav tsum ua kom nws ciaj sia thiab ncaws tawm los koom nrog koj cov neeg mloog thiab tau tshaj tawm ntawm nws. Yuav ua li cas? Bhagwat qhia tias:

Ntxiv koj cov nplooj ntawv LinkedIn rau txhua hom kev sib koom xws li Tsis los yog HootSuite. Tsis tas li ntawd, [koj tuaj yeem ua tau] qhov kev sib txuas lus nrog [qhov] qhov kev xaiv qhov kev xaiv, uas tso cai rau cov tuam txhab rau cov neeg tuaj saib – raws li cov cim pejwm cov lima – nrog cov ntsiab lus tshwj xeeb.

Hall kuj ntxiv hais tias LinkedIn tuam txhab nplooj ntawv "tso cai rau koj txuas nrog cov neeg tuaj yeem muaj peev xwm los ntawm kev sib koom kev lag luam muaj feem xyuam nrog blogg cov ntsiab lus, koom nrog Q & Q ntu, lossis tseem tuaj yeem hu rau kev nqis tes ua hauv koj cov ntsiab lus."

Ntawd yog ntau ntau yam uas koj tuaj yeem ua tiav dua koj qhov prófíl!

Kelvin Jiang, CFA, tus tsim ntawm Buyside tsom xam, siv LinkedIn los ua lag luam nws txoj kev lag luam thiab tsim kom muaj nws feem ntau. Jiang lub tswv yim yog "úa kom koj lub tuam txhab hloov kho tshiab tau thiab hloov dua siab tshiab tsom."

Xav txog cov ncauj lus tseem ceeb rau koj cov neeg tuaj saib thiab muab cov ntsiab lus mus rau cov ntsiab lus zoo ntawm koj cov nplooj ntawv. Qhov no yuav muaj feem xyuam nrog cov ntawv blogg, cov ntawv sau tawm, cov yeeb yaj duab, thiab cov ntsiab lus ntawm koj lub website. Koj cov thwjtim yuav pom cov ntsiab lus rau koj cov ntsiab lus ncaj qha rau hauv lawv cov nplooj ntawv LinkedIn, uas ua rau siab hloov siab. Qhov no yog ib txoj hauv kev los tsim cov tsheb khiav mus rau koj lub vev xaib thiab nyiam cov neeg coob ntxiv rau koj qhov chaw ua haujlwm.

Txog ntawm qhov hloov tshiab, Sarah Boutwell pom zoo kom koj ua qhov kev sib nkag siab nrog tshaj tawm ntawm koj nplooj ntawv lag luam. Yog tias kuv tus thawj coj hauv zej zog tus thawj tswj hwm ua haujlwm tau qhia kuv txhua yam, nws yog lub sijhawm thiab sijhawm sib xws yog ob qho tseem ceeb tshaj plaws uas yuav tsum nco ntso.

LinkedIn yog cov huab cua tshaj lij kev paub tseeb, tab sis qhov ntawd tsis txhais tau tias koj tsis tuaj yeem yog tus phooj ywg thiab tag nrho cov koom nrog hauv koj lub net yog tias koj xav tias qee yam koj tavah tawaj tawaj tam rau lawv. Thiab xo ntau zaus yog qhov zoo rau kev koom tes thiab nyuam qhuav tau txais koj cov hom nyob ntawd. Txawm li cas los xij, tsis txhob spam txhua tus. Nco ntsoov nrog ntau yam, xws li sib xyaw ua ke nyob hauv daim duab los yog SlideShare nthuav qhia txhua qhov tam sim no thiab tom qab.

Þú getur fengið LinkedIn LinkedIn cov tuam txhab, raws li Jiang txo nws hwj, yog li:

Tshaj tawm yam tshiab. Ua kom lawv nias thiab hloov khoom siv. Qhov no tsim cov tsheb khiav mus rau koj lub vev xaib thiab laðar að þér að taka neeg rau koj lub tuam txhab LinkedIn.

LÖGREGLAN # 1 – Þú getur notað LinkedIn

Yog tias koj tsis tuaj yeem faib cov sijhawm ntau thiab cov peev txheej rau kev lag luam á heimleið, koj tuaj yeem tshaj tawm ib txwm tshaj tawm ntawm LinkedIn.

Sean Martin pom zoo kom "ua kom zoo rau koj cov phiaj xwm phiaj xwm [thiab] sim tso daim ntawv teev npe lossis email xa mus rau LinkedIn, yog li koj tuaj yeem ua rau koj cov neeg tshaj tawm tsawg dua. Koj tuaj yeem siv LinkedIn xa cov kev tshaj tawm ncaj qha rov qab rau cov neeg siv no thiab tsim kom muaj cov neeg mloog zoo ib yam los theej cov neeg ntawm cov neeg siv koj twb tau tsim cov khoom los ntaw. Nws yog ib cov ntawv qhia ua kom rov ua tau dýragarður dua yav dhau los hauv kev tsim kev kawm. "

Koj tuaj yeem siv tau "siv cov kev txhawb nqa uas txuas rau cov nplooj ntawv tsis yog cov ntsiab lus" thiab Martin piav txog li cas:

Muaj ob hom LinkedIn tawm koj yuav siv tau rau koj cov ntsiab lus lossis cov nplooj ntawv. Thawj yog tawm tswv yim zoo tib yam, qhov thib ob yog kev txhawb nqa tawm. Qhov thib ob yog qhov loj thiab siv cov duab los thab muag khoom xwb tsis yog cov ntawv luam tawm rau sawv daws. Lawv pom ntau dua nias los ntawm tus nqi ntau tshaj li cov ntawv luam tawm, uas ua rau kev nkag siab.

Feem ntau, tib neeg siv cov kev txhawb nqa no kom txhawb lawv cov ntawv tshiab. Thaum no yog ib txoj hauv kev zoo los txhawb koj cov tshiab, koj yuav tau siv qhov siab tshaj ntawm kev siv los ntawm cov nqi ntau dua kev pom kev. Piv txwv li, koj tuaj yeem tsim cov nplooj ntawv tsaws thiab txuas rau cov neeg uas koj txhawb nqa tawm los ua kom muaj kev hloov dua tshiab es txhob cia li ua. Koj xav tau kev pabcuam ntawm cov kev muaj zog tshaj plaws uas koj tuaj yeem ua rau qhov tseem ceeb tshaj plaws.

LAWM # 2 – Ob lub tswv yim LinkedIn

Cov tswv yim ntxiv thiab cov tswv yim tsuas tuaj yeem nqa koj kom deb li deb, thiab tsis muaj dab tsi ntaus cov kev ntseeg ntawm cov tswv yim ntxiv uas tsim los ntawm kev tshaj li kev lag luam.

Carey Dodd, þú þarft að leita að Siren Group, Oren Greenberg, þú munt fá lög frá þér og tengja þig við LinkedIn. Koj yuav pom cov lus ntuas feem ntau tau muab rau hauv cov kev cai yav dhau los, ntxiv rau qee qhov kev pom tseem ceeb los ntawm lawv cov kev paub ncaj qha.

"Tus Yuam sij rau koj cov ntsiab lus nrhiav tau yog los ntawm kev mus sess."

Carey Dodd hefur þetta hlutverk "tus yuam sij rau koj cov ntsiab lus tau pom los ntawm kev mus sess", Þú ert líka:

1. Txhais koj lub tuam txhab cov khoom tseem ceeb ntsug thiab tsim cov ntsiab lus tshwj xeeb rau txhua

Piv txwv, Siren Group ntsug muaj xws li kev tshawb nrhiav Lub neej Vátryggingamiðlarar, Tíska E-Commerce tuam txhab thiab kev ua si hauv online Framleiðendur.

2. Teem ib qhov LinkedIn sýningarskápur nplooj rau txhua qhov ntawm koj cov verticals

Qhia txog kev lag luam kev lag luam – tsim ib qho duab rau txhua tus ncej kom tau txais kev koom tes dýragarðinum dua.

3. Qhia rau koj lub tuam txhab cov lus blogg nyob rau hauv no ntsug rau nplooj sýningarskápur

Siv cov kev siv nyiaj me me, siv LinkedIn Auglýsingar los txhawb koj cov bloggfærslur rau ntawm nplooj ntawv qhia (teev cov neeg tuaj tawm tswv yim rau qhov zoo tshaj plaws). Qhov no yuav pab kom koj cov viv ncaus nplooj ntawv nthuav tawm.

4. Luam tawm tsab, cov khoom siv LinkedIn Pulse yuav pab tau

"Nco ntsoov qhia [lawv] rau hauv koj daim ntawv nr.

5. Xa ib tug lus Twitter rau @LinkedInPulse nrog ib qhov txuas rau koj cov khoom plig npluas

Nco ntsoov tias koj qhov Pulse tsab xov xwm tau sib koom, nyiam thiab neeg tawm tswv yim hauv thawj 48 cov sij hawm tshaj tawm (nug cov phooj ywg / tsev neeg / cov neeg koom tes). Qhov engin Yuav ua rau nws muaj ntau dua kev tau txais kev txhawb nqa los ntawm LinkedIn.

6. Teem ib pab pawg neeg LinkedIn rau txhua qhov ntsug

Caw tswv yim tseem ceeb los koom nrog pawg neeg no, qhia cov khoom siv tau zoo thiab zoo sib xws. Los ntawm teeb tsa ib pab pawg, koj yuav tau ua kom sib cuag thiab xa cov lus ncaj qha rau cov pab pawg neeg.

Markviss innlegg: Ib Qho Cov Kauj Ruam Ib Qho Qis

Lub Tswvyim Thib ob, Yog Oren Greenberg, coj koj mus rau kauj ruam kom nrhiav tau cov neeg tuaj koom rau hauv LinkedIn thiab sau ib tsab ntawv tseem ceeb uas tsim nyog rau lawv cov kev xav tau:

1. Tsim kom muaj ib lub skýjakljúfur. Ntxiv cov duab (dluab, yeeb yaj duab, thiab lwm yam) thiab txawm tias lub caij ntawm kev lom zem, vim "kev lom zem thiab neeg ntxiv ib qib tshiab rau lub ntsej muag dawb.

2. Nrhiav koj lub hom phaj – Tau txais ib daim ntawv teev 50-100 cov neeg koj xav tau hauv koj lub net (xav tias thawj tsab ntawv – nws yog qhov zoo li cas, lawv puas nyeem nws, yog cov ntaub ntawv tseem ceeb rau lawv?).

3. Xa ib daim ntawv thov xa mus rau – qhia lawv me ntsis txog koj tus kheej hauv txoj kev sib txuas lus: nws mus ntev mus rau lwm tus neeg yog tias lawv pom koj nqa qee lub sij hawm nrog lawv. (Saib Cov Cai # 2)

4. Xam tawm 10-20 pawg uas yog cov hom phiaj thiab qhov tseem ceeb rau hauv tsab xov xwm thiab, tom qab koj tau txais yam tsawg kawg ntawm 10 ntawm koj cov kev sib txuas tshiab ntxiv rau koj lub net, luam tawm tsab xa ntawv thiab tseem muab nws tso rau hauv cov pab pawg. Koj tuaj yeem khiav cov ntawv xov xwm qhia rau koj cov neeg tuaj saib koj tau luam tawm ib tsab xov xwm, thiab koj tsis xav muag dab tsi – yog koj pom tias koj muaj nqis, neeg yuav tjem kho txoj kev sib raug dýragarður thiab tej zaum khwv tau ib tus qhua rau lub neej.

Greenberg tau hais tias "Qhov no zoo li yuav tsum tau ua haujlwm ntau," tab sis cov txiaj ntsig hais tawm rau lawv tus kheej – qee zaum txawm 5k + skoðanir ntawm cov ntawv sau thiab tshaj 100 deila. Koom tes nrog koj cov neeg mloog thiab teb nrog cov lus nug – ‘qhov no yog qhov kuv nkag siab txog qhov teeb meem, yuav nyiam mloog koj cov lus’ – cov lus muaj lub zog ntau npaum li lawv tau qhia haov tib ne kev xav, sib sau ua ke, thiab kev pom dýragarður. "

Ntawm koj – dab tsi koj daim ntawv qhia zais cia kom muaj txiaj ntsig LinkedIn kev lag luam? Qhia rau peb paub hauv peb cov kab kev sib raug dýragarður.

Jeffrey Wilson Administrator
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